Whilst most major industries have seen a genuine innovation and dare you say "disruption" (think autonomous cars and digital wallets), the business phone system landscape has not experienced much, if any, real innovation in the last two decades. For many small to medium sized businesses they still rely on traditional phone lines or very basic VoIP products to help them stay connected with their customers. Even with buzz words like "bots" and "automation" seemingly driving the conversation in the media and elsewhere, you'd be pleasantly surprised to discover that people, we humans, still very much crave a real voice conversation with another human on the other end.

Google "business phone system" and you will greeted by an endless sea of identical products that are either stodgy, too nerdy, or downright dreary. Where did all the fun and life go? Phone systems help facilitate real conversations, the root of genuine relationship building. We wanted to rekindle this by creating a brand that can illustrate both the functional and emotional elements of a business phone system: one that rids of all the monkey business and instead helps connect two people, whenever and wherever.